GTM and SEO/GEO signals for developer tools

Morsa Signals helps technical founders find the right contacts for outreach, and make sure SEO and AI search systems can find, understand, and recommend their devtool.

Find your first users Scale outreach with a verified list Check your AI search visibility Get a read on competitor GTM moves

A short list of developers who already need this

For founders without a sales team yet — paste your product, and we'll hand-pick a small, specific list of developers already dealing with the exact problem you solve.

Paste a product description or link — no sales deck or buyer persona required
Matches use bio, repo activity, and public technical signals, sized for a first outreach round
Get a handful of real people, each with a reason to reach out and an opening line

Find your first users

Enough to start real conversations.

Search result example

Name	Role	Why they fit	Opener
Priya Raman	Indie developer	Opened an issue asking for exactly this kind of tool	"Saw your issue about this — built something that might help"
Tomás Alvarez	Solo founder, side project	Repo shows a hand-written script solving the same problem	"Noticed your script for this — happy to show you an alternative"
Hana Kobayashi	Backend engineer	Starred a few similar tools in the past month	"Saw you checking out similar tools — thought this might fit better"
Elena Petrova	Freelance developer	Asked in a forum thread if anyone had solved this exact problem	"Saw your question about this — happy to walk you through what we built"
Kwame Boateng	Junior engineer, side project	Recently forked a repo trying to patch around the same limitation	"Saw your fork — thought you'd want the finished version instead"

A verified contact list, built specifically for your devtool

We turn your product description into custom search angles, then search GitHub and other public technical sources for developers already showing that exact pain. Every contact comes with the specific reason they fit.

Paste a product description — we build custom search angles and go find matches
Matches weigh bio, repo activity, and public technical signals together for a real read on fit
Every contact comes with the exact reason they fit, plus a personalized opener

Find relevant contacts

Most GitHub tools flag that something happened. We tell you why it matters — and what to say.

Search result example

Name	Role	Why they fit	Opener
Marta Kowalska	Senior engineer at a growing team	Public commits show a hand-built workaround for this exact problem	"Saw your workaround for this — here's a drop-in replacement"
Diego Fernandes	Tech lead	Recently compared alternatives in a public thread	"Since you're already comparing options here — worth a look"
Amara Okafor	Staff engineer	Maintains an internal tool that patches around the same gap	"Saw your internal tool for this — might save you the upkeep"
Lucas Berger	Founding engineer	Asked publicly for a tool that does exactly this	"Saw you asking about this — happy to show you what we built"
Yui Tanaka	Backend engineer	Repo shows repeated manual fixes for the same recurring issue	"Noticed this keeps coming back in your repo — here's a permanent fix"

AI visibility audit for devtools

Check whether AI search and chat systems like ChatGPT, Perplexity, Claude, and Google AI Overviews have enough product context to classify, compare, and recommend your tool in the right situations.

Scores technical readiness, positioning, and public footprint
Flags the gaps that make AI skip, flatten, or misclassify your product
Points to the workflow that closes each gap

Check your AI search visibility

Sample output

AI Visibility Score: 62/100
- Weak category signals
- Missing comparison context
- No clear ICP or buyer angle

A read on how competitors move in GTM

Share your product and get a read on how real, comparable dev-tools are actually moving — GitHub activity, releases, pricing changes, and launches on Reddit, Hacker News, and Product Hunt.

Share your product — we flag the competitors actually worth watching
Get a free first read on each one, plus what to check for signs of momentum
Request the full brief by email

Find competitors worth watching

A specific reason behind each competitor's move, explained plainly.

Sample output

3 competitors worth watching
- Similar CLI-first workflow, recently added hosted pricing
- Adjacent GitHub App, active release cadence
- Direct alternative, frequent Product Hunt mentions

Get positioning AI and buyers can repeat back correctly

A workflow that helps you state the category, ICP, buyer context, workflow, and proof clearly enough for AI systems and buyers to repeat back with confidence.

Pressure-tests your category and ICP against how buyers actually search
Rewrites vague product language into specific, repeatable positioning
Flags proof and context gaps that weaken recommendation fit

Hand-reviewed for your actual product.

Never miss a moment to show up in front of developers

A workflow that watches GitHub, Reddit, Hacker News, and other developer channels for questions, complaints, and launches worth showing up for.

Tracks relevant developer channels for your category
Surfaces questions, complaints, and launches worth a response
Ranks opportunities by fit so you spend time on the right ones

We surface conversations worth joining — we never post or reply on your behalf.