Dev-tools often get skipped not because the product is weak, but because AI systems cannot confidently place the category, ICP, workflow, proof, and external context.
What we check
Paste your URL and see how AI search and chat systems like ChatGPT, Perplexity, Claude, and Google AI Overviews read your site — then copy a ready-made prompt straight into Claude Code, Cursor, or any coding agent to fix what's holding it back.
Start with an AI visibility check — find what's holding your site back, then copy the prompt that fixes it.
What you get
See whether your product is easy for AI systems to place, repeat, and recommend — then copy a ready-made prompt for your coding agent to fix what's wrong.
Sample output
AI Visibility Score: 62/100
→ Copy fix prompt
01
Technical readiness
Crawlability, indexability, rendering, metadata, internal links, and structural blockers.
02
Product positioning
Category, ICP, buyer context, workflow, proof, and language AI systems can repeat.
03
Recommendation readiness
Whether the page gives enough context to know when your dev-tool should be recommended.
04
Public footprint
GitHub, docs, launch surfaces, directories, community mentions, and other external signals.
05
Demand language
The words developers and buyers use when asking for tools, alternatives, and solutions.
06
Competitive context
How adjacent dev-tools frame the category, comparison set, market, and separation points.
The problem is not only whether AI can crawl your site. The deeper question is whether it can understand your product well enough to surface it when developers ask for help.
Dev-tools often get skipped not because the product is weak, but because AI systems cannot confidently place the category, ICP, workflow, proof, and external context.
The check is the starting point — copy the fix prompt straight into your coding agent, or follow the FAQ links below to the underlying docs.
How do I make my dev-tool show up in AI search?
Start with technical readiness, then improve product positioning, comparison context, and external visibility signals. AI systems need to crawl the page, understand the category, and see enough context to know when to recommend it. Technical Readiness, Product Positioning.
How do I actually fix what the audit finds?
Every report includes a Copy fix prompt button. Paste it into Claude Code, Cursor, or any coding agent — it's written to make the agent verify each finding against your real site and code before changing anything, not blindly apply a fix.
Why does ChatGPT not recommend my developer tool?
Common reasons include weak category signals, unclear ICP, vague workflow description, missing comparison context, thin public footprint, or technical crawl/indexing issues. Competitor Comparison.
What should a dev-tool website explain for SEO and GEO?
It should clearly explain what the product is, who it is for, who buys or approves it, what workflow it improves, what it is an alternative to, and what proof or trust signals exist. Product Positioning.
Do AI crawlers need different technical setup than Google?
The base layer is still SEO: crawlable, indexable, readable pages with clear metadata and internal links. AI visibility adds another layer: clear recommendation context, product category, and public signals around the tool. Technical Readiness.
How do I know if my product positioning is too vague?
If your product can only be summarized as "AI platform", "developer productivity tool", or "automation software", the category is probably too broad. A stronger page names the specific workflow, user, buyer, and use case. Product Positioning.
How can competitor comparison improve AI visibility?
Competitor comparison helps you understand how adjacent tools define the category, what language they use, and where your product can separate instead of blending into the same generic bucket. Competitor Comparison.
Where should dev-tool founders build visibility outside their website?
Useful surfaces often include GitHub, Reddit, Hacker News, Product Hunt, docs, comparison pages, directories, Stack Overflow, and niche developer communities. The goal is not to spam, but to appear where the relevant problem is already being discussed. Opportunity Tracking.
Is Morsa Signals just a technical SEO audit?
No. Technical readiness is the first layer. Morsa Signals also looks at product positioning, competitor context, recommendation readiness, demand language, and external visibility opportunities. Morsa Signals Docs.
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